• What’s in a Name? Do Labels Influence People’s Liking for Cookies?
    Casey G. Swinkels (1) and Traci A. Giuliano (2)
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    09 November 2014 5:59 PM |

    Previous studies have found that how a food item is labeled may influence people's liking of it. This study used a cookie taste test to investigate whether people's liking of a dessert item would be swayed by the use of different labels.

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