Browse Articles

A novel filtration model for microplastics using natural oils and its application to the environment

Park et al. | Jun 27, 2022

A novel filtration model for microplastics using natural oils and its application to the environment

Recognizing the need for a method to filter microplastics from polluted water the authors sought to use nonpolar solvents, palm oil and palm kernel oil, to filter microplastics out of model seawater. By relying on the separation of polar and nonpolar solvents followed by freezing the nonpolar solvent, they reported that microplastics could be extracted with percentages ranging from 96.2% to 94.2%. They also provided an estimation to use this method as part of container ships to clean the Pacific Ocean of microplastics.

Read More...

Are Teens Willing to Pay More for Their Preferred Goods?

Johnson et al. | Sep 28, 2019

Are Teens Willing to Pay More for Their Preferred Goods?
Image credit: Blake Wisz

Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

Read More...