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Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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Changing electronic use behavior in adolescents while studying: An interventional psychology experiment

Kumar et al. | Mar 02, 2024

Changing electronic use behavior in adolescents while studying: An interventional psychology experiment
Image credit: RAMSHA ASAD

Here, the authors investigated the effects of an interventional psychology on the study habits of high school students specifically related to the use of electronic distractions such as social media or texting, listening to music, or watching TV. They reported varying degrees of success between the control and intervention groups, suggesting that the methods of habit-breaking for students merits further study.

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Analysis of Technology Usage of Teens: Correlating Social Media, Technology Use, Participation in Sports, and Popularity

Düzgezen et al. | Mar 27, 2020

Analysis of Technology Usage of Teens: Correlating Social Media, Technology Use, Participation in Sports, and Popularity

Social media usage is predicted to impact teen well-being and emotional status. This study sought to assess the impact of teen technology usage on their social lives. Surveys of 8th and 9th graders were used to assess compare technology usage between males and females as well as and how social media usage impacts the perception of social environment at school.

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Characterizing Quorum Sensing-Induced Bioluminescence in Variable Volumes With Vibrio fischeri Using Computer Processing Methods

Abdel-Azim et al. | Jun 22, 2020

Characterizing Quorum Sensing-Induced Bioluminescence in Variable Volumes With <em>Vibrio fischeri</em> Using Computer Processing Methods

Understanding how bacteria respond to other bacteria could facilitate their ability to initiate and maintain their infectiousness. The phenomenon by which bacteria signal to each other via chemical signals is called quorum sensing, which could be targeted to deter bacterial infection in some cases if better understood. In this article, the authors study how a bacterium called V. fischeri uses quorum sensing to change bioluminescence, an easy readout that facilitates studying quorum sensing in this strain.

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Machine Learning Algorithm Using Logistic Regression and an Artificial Neural Network (ANN) for Early Stage Detection of Parkinson’s Disease

Kar et al. | Oct 10, 2020

Machine Learning Algorithm Using Logistic Regression and an Artificial Neural Network (ANN) for Early Stage Detection of Parkinson’s Disease

Despite the prevalence of PD, diagnosing PD is expensive, requires specialized testing, and is often inaccurate. Moreover, diagnosis is often made late in the disease course when treatments are less effective. Using existing voice data from patients with PD and healthy controls, the authors created and trained two different algorithms: one using logistic regression and another employing an artificial neural network (ANN).

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